New product
Decide whether a product is worth pursuing before you spend on ads.
Product inputs
Everything recalculates as you type — no submit button.
$
What you charge per unit
$
Landed supplier cost
Estimated monthly orders
Live count of stores listing the same item, from the supplier feed
Total review count
0.72
0.00 fading — 1.00 exploding demand
What if…
Drag price or cost and watch the score and profit move.
$49.99
Best competitive price $49.68 → score 88.8, $25.18 per order
$12.50
Score at this price
88.9
Net per order
$25.49
Winning Product Score
New product
Standard WPS formula
88.9out of 100
0 — Skip45 — Test70+ — Winner
Unit economics
A high score with a thin margin is still a losing product.
$
- Gross profit / unit
- $37.49
- Break-even ad cost
- $37.49
- Net profit / order
- $25.49
- Net at this volume
- $20,392
- Revenue at this volume
- $39,992
- Ad budget needed
- $9,600
Ads eat 32% of gross profitbreak-even at $37.49
Keeps $25.49 per order after ads — you can pay up to $37.49 and still break even.
All hard filters passed
What is driving the score
New product
Sorted by the biggest opportunity — the driver losing the most points sits on top.
Margin$37.49 · 75% margin
strength 75/100 · 39% of score26.2 of 35.0 pts · −8.8
Competition (inverted)180 sellers
strength 25/100 · 4% of score2.5 of 10.0 pts · −7.5
Demand800 orders/mo
strength 73/100 · 27% of score18.1 of 25.0 pts · −6.9
Trend0.72
strength 72/100 · 21% of score14.4 of 20.0 pts · −5.6
Reviews240 reviews
strength 60/100 · 9% of score6.0 of 10.0 pts · −4.0
Margin is costing you the most — 8.8 points, at 75/100 strength.